The biggest question on everyone’s mind in the AR world is what will Apple do? AR proponents eagerly await as clues continue to trickle out of Cupertino. We examine the latest evidence in this week’s report excerpt.
This post appeared first on AR Insi… AR Insider & Mike Boland
Can ‘Apple Glass’ Bring AR to the Masses?
Data Dive: VR Finishes Q1 Strong
As Q1 closes, we continue the tradition of rounding up VR data and milestones for the past few months. What signals indicate the medium’s traction and growth? We break it down for this week’s Data Dive.
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AR Insider & Mike Boland
Houzz Taps Into AR’s ‘B2B2C’ Opportunity
Houzz launched an AR feature that lets home renovation pros visualize finished projects on site. Through a smartphone or tablet, they can help homeowners make and visualize design choices on the fly. We unpack strategic implications from the ‚B2B2C‘ pl… AR Insider & Mike Boland
When Will AR Jump From Hand Held to Head Worn?
After covering 5G’s role in accelerating AR last week, we switch gears to the outlook for AR glasses. When and how will mainstream AR make the jump from mobile to glasses? We break down the drivers 7 dynamics.
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AR Insider & Mike Boland
Data Dive: Is AR Landing with Everyday Consumers?
There’s a common rallying cry among AR proponents that the technology will transform the way people shop. But is that bearing out. We examine consumer sentiments on AR’s role in shopping for this week’s data dive.
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AR Insider & Mike Boland
XR Talks: Plotting the Future from Lessons of the Past
What can the lessons of the past tell us about future outcomes? Specifically within spatial computing, what are applicable lessons from recent tech history. This was the focus of Tom Emrich’s AWE presentation, which we break down in this week’s XR Talk… AR Insider & Mike Boland
How Will 5G Accelerate Geo-local AR?
5G is often invoked as a force multiplier for AR. But how will it specifically enable and accelerate immersive geo-local experiences like 3D wayfinding? It’s all about speed, edge compute, and location precision.
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AR Insider & Mike Boland
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
Snap Unlocks Landmarkers for Planet-Scale AR
Part of AR’s promise is to bring new digital dimension to the physical world. Snap is aligned with this principle given Landmarkers and Local Lenses. Now it unlocks the opportunity further with Custom Landmarkers. We examine.
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Will the AR Cloud Underpin a “Real-World Metaverse?”
Picking up where we left off in last week’s discussion of a „real-world metaverse,“ the concept is aligned with a guiding principle for AR’s future: the AR Cloud. How will it tie together all the pieces? We break it down in the latest report excerpt.
… AR Insider & Mike Boland