How much is spent on apps and in-app purchases that involve mobile AR? And how much is being spent on physical goods that are informed or influenced through AR visualization and try-ons? We break it down.
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AR Insider & Mike Boland
How Much Do Consumers Spend on Mobile AR?
Hands-On with Snap Spectacles
During a briefing with Snap execs in the heights of Beverly Hills, we got a rare hands-on demo of the elusive developer-only AR-enabled Spectacles. We unpack the UX, positioning, and market potential.
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AR Insider & Mike Boland
Data Dive: How Scalable are AR Lenses?
AR’s ability to boost consumer purchases (lower-funnel) gets the most attention in marketing case studies. But what about its ability to reach massive audiences (upper-funnel)? We examine the latest evidence.
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AR Insider & Mike Boland
AR and Shopping Collide, Part III: Shopify
After examining Snap and Pinterest in earlier articles in this series, we move on to Shopify. In fact, it’s one of the original innovators in the shoppability movement. How is AR joining the mix for peanut butter & chocolate synergies?
This post a… AR Insider & Mike Boland
AR Monetization: Niantic Shows the Way
After looking at AR advertising and marketing last week, we shift gears in this week’s report excerpt to look at location based gaming. How is Niantic validating AR’s business case through several revenue streams?
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AR Insider & Mike Boland
Data Dive: Sizing Up the Metaverse
Though it’s too early to tell how big the metaverse will be (or even what it is), we’re starting to see signs of its revenue potential. We examine evidence and market size projections in this week’s Data Dive.
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AR Insider & Mike Boland
XR Talks: The Man From the Future Projects 2022
As we roll into 2022, it’s a good time for coming-year projections. Beyond our own recent predictions, one of our favorite market watchers is the “man from the future” Tom Emrich. We examine his 22 for 2022 in this week’s XR Talks.
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ARtillery Briefs, Episode 55: What is Geo-local AR?
Because AR’s main job is to augment and enhance physical things, its relevance is often tied to specific locations. This is what we call geo-local AR (a.k.a., the metavearth), and it’s the topic of the latest ARtillery Briefs Episode.
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How is AR Monetization Materializing?
One of the most popular forms of consumer AR is lenses that are distributed through social channels like Snapchat and Facebook. This has been a foundation for AR monetization. We examine drivers & dynamics.
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AR Insider & Mike Boland
XR Talks: The Race to Build the Metaverse
Cutting through all the metaverse noise are a few cogent voices. Matthew Ball is one including his metaverse Primer. Another voice is Charlie Fink, who broke down metaverse machinations at AWE USA – the focus of this week’s XR Talks.
This post appeare… AR Insider & Mike Boland