After examining Snap’s latest moves in AR shopping last week, we switch gears in Part II of the series to Pinterest. What’s the original visual shopping play doing in AR?
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AR Insider & Mike Boland
AR and Shopping Collide, Part II: Pinterest
Snap Q4 Earnings, Part II: The Data Dive
This sheer volume of AR attribution in Snap’s Q4 earnings caused us to break our analysis into two parts. After Friday’s XR talks on earnings call quotes, we switch gears to break down all the Q4 data points and milestones.
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Snap Q4 Earnings: The AR Highlight Reel
Not only is AR attributed for Snap’s ongoing revenue growth (and the first quarter of profitability), but it was mentioned enough in its Q4 earnings call to practically make a drinking game. We have the highlight reel for this week’s XR Talks.
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Bollé Leans in to AR’s Best Self
To emulate the clarifying and high-contrast effect of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine strategic lessons in the latest Campaign Tracker.
This po… AR Insider & Mike Boland
Metaverse Mania: Why Now?
After examining the two main tracks of the metaverse last week, we shift attention to examine the timing. When looking at the elevated interest and investment in the metaverse, a key question emerges: Why now? We break it down.
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Did Meta Sell 5 Million Quest 2s Last Year?
For the first time, Meta broke out Reality Labs revenue in its Q4 earnings. What do Meta’s Q4 earnings mean for Quest 2 unit sales? And and where does this put its installed base? We do the math.
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AR Insider & Mike Boland
XR Talks: How Will AR Evolve from Toy to Tool?
Emerging tech often follows an evolutionary path from novelty to utility. It’s all about fun & games before settling into lasting value in everyday utilities. How is Snap living out this progression? We examine in the latest XR Talks.
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AR and Shopping Collide, Part I: Snap
Snap’s latest move is Catalog-Powered Lenses. These build on its signature AR lens format with a purpose-built format for shopping. What does this mean for the evolution of camera commerce? We examine.
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AR Insider & Mike Boland
The Virtual and IRL Verses of the Metaverse
After unpacking our 2022 predictions, we return to the factors and dynamics driving spatial computing as we enter a new year. The latest report excerpt dives into the machinations of the metaverse.
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AR Insider & Mike Boland
Health Check: XR Venture Funding in 2021
Venture funding can be one health indicator in any sector. On that measure, AR and VR startup funding was up 229 percent year-over-year in 2021 to $3.9 billion. What does this say about industry lifecycle? We jump in.
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