After unpacking our prediction about visual search’s rise last week, we switch gears to drill down on a separate prediction: the metaverse’s hype cycle. Specifically, the exuberance around the topic will die down in 2022.
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2022 Predictions: Metaverse Mania Wanes
Data Dive: Can AR Alleviate the Employment Crisis?
Among macro-economic challenges in the Covid era are employment-based phenomena like the great resignation. Could AR come to the rescue by lessening the skills gap, boosting retention, and upskilling new hires faster? We examine the evidence.
This post… AR Insider & Mike Boland
XR Talks: The Many Verses of the Metaverse
Beyond overuse and ambiguation, the metaverse holds some legitimate principles for our connected future. Among the bonafide thought leaders weighing in is Avi Bar-Zeev. We dive into his recent AWE presentation in this week’s XR Talks.
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Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
How Do Consumers Feel About the Metaverse? Part II
The metaverse is as exciting as it is ill-defined. The term is so overused that it’s lost all meaning. But beyond the tech world, how do regular folks feel about it? We examine the latest consumer survey data in this week’s data dive.
The post appeare… AR Insider & Mike Boland
XR Talks: Qualcomm Accelerates AR’s Next Era
Qualcomm’s chips are the gold standard in XR processing. And it recently doubled down on this positioning by moving up the stack with a developer kit. We examine its recent Snapdragon Spaces SDK launch for this week’s XR Talks.
The post appeared first… AR Insider & Mike Boland
2022 Predictions: AR Ad Revenue Approaches $3 Billion
After unpacking our prediction about 2022 AR glasses activity last week, we switch gears this week to drill down on a separate prediction: AR ad revenue. Specifically, spending on AR ad placement will reach $2.9 billion this year. We break it down.
Th… AR Insider & Mike Boland