One of AR’s battlegrounds will be to augment the world in geo-relevant ways. That’s wayfinding with Google Live View, gaming experiences from Niantic, or social interaction in Snap’s Local Lenses. We dive into Part II for this week’s XR Talks.
The post XR Talks: AR is All About Location, Part II appeared first on AR Insider.
What’s the timeline for ubiquity in AR’s fully-actualized form? By that, we mean all-day AR glasses with stylistic viability and wearability. We’ve assembled quotes from tech leaders that signal the 2030’s as AR’s decade.
The post Is Ubiquitous AR a Decade Away? appeared first on AR Insider.
After covering the „why“ of Apple’s AR glasses last week, the next question is „what?“ What will „Apple Glass“ look like, and what will be its primary features? We examine the evidence in this week’s report excerpt.
The post Apple Glass: Chasing Clues for the ‘What’ and ‘When’ appeared first on AR Insider.
Buried deep in Snap’s recent Partner Summit was a notable nugget. The company’s visual search tool, Snap Scan, now has 170 million users. We examine strategic takeaways for Snap’s ongoing camera commerce ambitions.
The post Data Dive: 170 Million People Use Snap Scan appeared first on AR Insider.
Tis the season for developer conferences. After Google I/O, Facebook F8 and Snap Partner Summit comes the O.G. event: Apple’s WWDC. We break down AR-specific news and takeaways from the event.
The post XR Talks: Unpacking Apple’s Latest AR Updates appeared first on AR Insider.
How will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud? This is the theme of our new series, Space Race, where we break down who’s doing what…continuing here in Part VII with Microsoft.
The post The AR Space Race, Part VII: Microsoft appeared first on AR Insider.
How will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud? This is the theme of our new series, Space Race, where we break down who’s doing what…continuing here in Part VII with Microsoft.
The post The AR Space Race, Part VII: Microsoft appeared first on AR Insider.
Though AR enjoys mobile’s sheer reach, smartphones aren’t the technology’s optimal vessel. How long will it take to reach AR’s fully-actualized form factor in smart glasses? We examine in the latest report excerpt.
The post What Are AR Glasses’ Impediments to Scale? appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Facebook F8, Walmart’s AR inventory system and Legoland’s AR activation.
The post Spatial Beats: Facebook, Walmart & Legoland appeared first on AR Insider.
Reality Bytes: Apple, Amazon & GM
The post Reality Bytes: Apple, Amazon & GM appeared first on AR Insider.
AR Insider & Mike Boland