Of all of the developing AR use cases, customer support is on the under-exposed side of the spectrum. Though not as sexy as AR shopping and gaming, it’s a fitting and monetizable AR format. We examine the latest evidence.
The post Is Customer Service AR’s Next Killer App? appeared first on AR Insider.
Though it’s hard to imagine, digital product images weren’t always „table stakes“ in eCommerce. Will AR follow the same path towards ubiquity and consumer expectation? And what are the missing ingredients? This week’s XR Talks dives in.
The post XR Talks: How Will AR Transform Shopping? appeared first on AR Insider.
How many devices are AR-compatible? How many of those represent active AR users? And how does that lay the foundation for AR revenue growth? Our latest Behind the Numbers installment dives in.
The post Mobile AR Users Approach 800 Million appeared first on AR Insider.
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
The post Can Advertising Scale in VR? appeared first on AR Insider.
Mistakes can be costly when building aircraft engines. GE Aviation deployed an AR-based assembly process and saw real efficiency gains. We examine the results and takeaways in our latest case study.
The post Case Study: GE Streamlines Jet Engine Maintenence appeared first on AR Insider.
The VR market continues to grow steadily and emit positive signs, which we recently rounded up for Q1. Now, at the end of Q2, we continue the tradition with a critical mass of milestones for another VR data roundup.
The post Data Dive: VR Finishes Q2 Strong appeared first on AR Insider.
Shopify’s latest move in camera commerce is the acquisition of AR startup Primer. This helps it go deeper in AR product visualization and wider into the home decor vertical. We examine strategic drivers and dynamics.
The post Shopify Dives Deeper Into Camera Commerce appeared first on AR Insider.
How will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud? This is the theme of our new series, Space Race, where we’ll break down who’s doing what, continuing here with a focus on startups.
The post The AR Space Race, Part VIII: Startups appeared first on AR Insider.
Does ‚wearability‘ represent AR glasses’ V1 design target, which evolves over time towards advanced AR functionality? That’s opposed to starting with advanced AR then sizing-down towards wearability. We examine strategic drivers in the latest report excerpt.
The post Is AR’s Next Design Target ‘Wearability?’ appeared first on AR Insider.
Google recently announced better landmark detection in Google Lens., marking the latest move in its „Internet of places“ play. But buried in that announcement was a notable nugget: Lens is used 3B times per month. We examine.
But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month.
The post Data Dive: Google Lens is Used 3B Times Per Month appeared first on AR Insider.