One area where AR is proving valuable is healthcare. In fact, medical device maker Medtronic saved $33K per training with AR. We examine the tactics and takeaways in our latest case study.
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We hear a lot about AR’s ability to boost conversions in eCommerce. But is it really happening? And to what degree? A new Snap and Publicis report uncovers consumer AR shopping behavior which we examine in this week’s Data Dive.
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
One of the marks of platforms is cultivating developer communities. 8th Wall crossed this milestone with its Partner Program and developer profiles. What does it mean for 8th Wall’s evolutionary arc and strategic takeaways?
AR continues to show broad applicability to industries where it can breed operational efficiency through line-of-sight support. Our latest case study looks at telecom, where KPN achieved bottom-line results from its latest AR deployment.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at 8th Wall’s new developer network, Sam & Max’s VR debut and fresh XR funding rounds.
How many devices are AR-compatible? In our ongoing obsession to pinpoint such figures, we’ve tapped industry data sources such as mobile AR ad businesses. What does their data say?
AR continues to prove itself as a brand marketing tool. But it’s still held back by some inertia and common myths. A recent heavy-hitter panel methodically countered those myths in this week’s XR Talks
Brickit isn’t marketed as AR but it elegantly brings digital augmentation to physical objects. It applies computer vision to and ML to tell you what you can build with a given assortment of lego blocks. Could this portend AR’s next era?