Snapchat continues to signal interest in being a socially-fueled local discovery engine. This goes back to its early work in Geofilters, Snap Map and, more recently, Local Lenses. We examine the latest moves and triangulate where Snap could go next.
The post Snapchat Advances Its Geo-Local AR Play appeared first on AR Insider.
Will consumers spend 90 seconds downloading an app for an experience that lasts 30 seconds? This question raises the benefits of Web AR. What are its dynamics and best practices? We examine in the latest report excerpt.
The post Will Web AR Pull Ahead as a Go-to Channel? appeared first on AR Insider.
It’s time once again for our quarterly exercise to extrapolate Quest 2 unit sales. Facebook’s Q2 earnings show non-advertising revenue growth of 36 percent year-over-year to $497 million. What does this mean for Quest 2 volume? We crunch the numbers.
The post How Many Quest 2s Sold in Q2? appeared first on AR Insider.
Facebook has advanced its already-formidable spatial computing play with a new division to bring it closer to the metaverse. But how exactly does the metaverse fit into Facebook’s next era? We examine in this week’s XR Talks.
The post What’s Behind Facebook’s Metaverse Play? appeared first on AR Insider.
Snap continues to solidify its leading position in consumer AR. The most recent evidence comes from its Q2 earnings last week. We extract and analyze all of the AR-related data points and earnings call quotes for this week’s Trendline article.
The post Snap Q2 Earnings: The AR Angle appeared first on AR Insider.
One foundational concept in enterprise AR is digital twins. Activities such as product design, testing and monitoring can happen in simulated environments, thus boosting cost efficiency and safety. We examine in the latest case study.
The post Case Study: Elekta Medical Boosts Uptime with AR + IOT appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Facebook’s Metaverse ambitions, XR funding, and acquisitions
The post Spatial Beats: Facebook, Snap & Epic Games appeared first on AR Insider.
Buried deep in Facebook’s recent F8 event was a data nugget that signals Facebook’s mobile AR growth trajectory. More than 600 million people now use its AR effects monthly. We examine strategic takeaways.
The post Data Dive: Facebook Reaches 600 Million AR Users appeared first on AR Insider.
5G for is often generalized force multiplier for XR due to faster speeds and low latency. That’s certainly the case, but it misses other dynamics. Nokia’s Leslie Shannon breaks it down in this week’s XR Talks.
The post XR Talks: What Will 5G Do For AR? appeared first on AR Insider.
The latest move in AR’s Space Race came with Brookfield Properties‘ new in-mall activation. It will open up 150 million square feet of interior „airspace“ for virtual ad placement. We unpack the details and dynamics
The post AR: Coming to a Shopping Mall Near You appeared first on AR Insider.