To validate AR’s role as a shopping utility, Facebook released a report filled with consumer survey data and revenue projections. We’re featuring it for this week’s Data Dive, including takeaways and strategic implications for ‚camera commerce.‘
The po… AR Insider & Mike Boland
Will 75% of Businesses Adopt AR in Two Years?
Can Snap Scan Make the World More Shoppable?
Snap Scan positions the camera as a search input – applying machine learning and computer vision magic – to identify items you point your phone at. Its latest updates offer new product categories and shopping use cases that we break down.
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Data Dive: Is AR Primed for Post-Covid Commerce?
AR can boost conversions by as much as 300 percent and reduce returns by as much as 40 percent. These KPIs in turn reinforce AR investments for the brands and retailers adopting it. We examine the latest evidence from Snap.
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Case Study: Boeing Cuts Production Time with AR
AR can have outsized value when the stakes are high. Its ability to make work faster and more accurate is amplified when the products being assembled are „high-ticket“ items. Boeing found this to be the case, which we examine in the latest case study.
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Data Dive: Web AR Ratchets Up
How is web AR trending as a vessel for augmentation? The emerging AR modality continues to ratchet up in user engagement, and brand marketer adoption. We examine the evidence in this week’s Data Dive.
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Case Study: Porsche Avoids ‘Pilot Purgatory’
A common challenge in enterprise AR is avoiding the dreaded „pilot purgatory.“ Porsche was able to avoid this through a set of tactics we examine in the latest case study.
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Data Dive: Pokémon GO Hits the $5 Billion Mark
After five years, Pokemon Go is still going strong. It just passed an estimated $5 billion in lifetime revenue, and its 2021 1H revenue is 34 percent greater than the same period last year. How does it continue to defy odds, and where is it going next?
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Web AR: By the Numbers
Though apps rule smartphone usage, could the browser be a better vessel for mobile AR experiences? It scales better and offers less friction than apps, to name a few advantages. We crunch the numbers in the latest report excerpt.
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How Do Mobile AR Platforms Stack Up?
How do mobile AR platforms compare? Who has the most reach and features for developers to build AR experiences? AR maven Oscar Falmer has built a comparative chart which we break down in this week’s Data Dive.
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What’s Behind Facebook’s Metaverse Play? Part II
Facebook has advanced its already-formidable spatial computing play with a new division to bring it closer to the metaverse. But how exactly does the metaverse fit into Facebook’s next era? We examine in Part II of our video series.
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