Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
Are Ray-Ban Stories AR Training Wheels?
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
How is Camera Commerce Taking Shape?
When discussing camera commerce — AR’s role in driving consumer purchases — how is it shaping up today? There’s product visualization, visual search and other flavors. We break it down in the latest report excerpt.
The post How is Camera Commerce Ta… AR Insider & Mike Boland
How Do Consumers Feel About the Metaverse?
The term metaverse continues to be a runaway train in the AR and VR sectors and beyond. But beyond industry folks, how do consumers feel? We break down a recent NewZoo poll for metaverse hopes & dreams.
The post How Do Consumers Feel About the Me… AR Insider & Mike Boland
XR Talks: The Story Behind Ray-Ban Stories
Facebook’s long-awaited smart glasses are here. And though they don’t pack the AR punch that many had hoped, they’re a key stepping stone to fully-actualized AR glasses. We unpack reviews and rationale for this week’s XR Talks.
The post XR Talks: The S… AR Insider & Mike Boland
Who Will Rule ‘Lite AR?’
On the verge of Facebook’s rumored unveiling for its Ray-Ban-like AR glasses, questions loom over their design and approach. Signs point to a form of „lite AR“ that prioritizes sleekness and wearability. We examine the drivers & dynamics.
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What’s the Revenue Opportunity in “Camera Commerce?’
Immersive shopping is proving to have experiential impact for consumers and revenue impact for brands. Otherwise known as ‚camera commerce‘ this is the topic of the latest ARtillery Intelligence report, which we excerpt for AR Insider readers.
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Will 75% of Businesses Adopt AR in Two Years?
To validate AR’s role as a shopping utility, Facebook released a report filled with consumer survey data and revenue projections. We’re featuring it for this week’s Data Dive, including takeaways and strategic implications for ‚camera commerce.‘
The po… AR Insider & Mike Boland
Can Snap Scan Make the World More Shoppable?
Snap Scan positions the camera as a search input – applying machine learning and computer vision magic – to identify items you point your phone at. Its latest updates offer new product categories and shopping use cases that we break down.
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