Several signals validate that AR can bring considerable value to consumer-facing brands — everything from try-before-you-buy to interactive ads. But how do brands themselves feel about it? We examine the latest survey sentiments.
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Data Dive: How Do Brands Feel About AR?
How Can AR Drive Local Foot Traffic?
Niantic’s Sponsorship Platform positions businesses‘ real-world locations as in-game waypoints. This can result in measurable foot traffic and ringing cash registers. We break down the dynamics and real-world results.
The post How Can AR Drive Local Fo… AR Insider & Mike Boland
Does AR Really Reduce eCommerce Returns?
We hear a lot about AR’s benefits as a shopping tool, but what are the proof points that it’s working. After covering conversion rates last week we dive into AR’s data-backed ability to reduce eCommerce returns.
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Data Dive: VR Finishes Q3 Strong
The VR market continues to emit positive signs, which we recently rounded up for Q2. Now as Q3 winds down, we continue the tradition with a critical mass of milestones for a VR data roundup.
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XR Talks: Developing the VR Interaction Playbook
In AR and VR early days, UX and design language standards are still being devised. What are best practices and common playbooks for natural VR interactions? We take a closer look.
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Who Will Build the Metavearth?
The metaverse is still early and undefined. But what will be its physical-world equivalent? Building on the principles of the AR cloud, we take a look at the Metavearth, and how it could be constructed.
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How is Camera Commerce Producing Results Today?
We hear a lot about AR’s ability to boost consumer purchases through more informed buying decisions. But where’s the proof? We examine the evidence in the latest report excerpt.
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Data Dive: Do Consumers Want AR Shopping?
Though there are several positive signals for AR shopping – and we’re often bullish on its potential – how do real consumers feel about it? We break down a recent survey for this week’s data dive.
The post Data Dive: Do Consumers Want AR Shopping? app… AR Insider & Mike Boland
Data Dive: Do Consumers Want AR Shopping?
Though there are several positive signals for AR shopping – and we’re often bullish on its potential – how do real consumers feel about it? We break down a recent survey for this week’s data dive.
The post Data Dive: Do Consumers Want AR Shopping? app… AR Insider & Mike Boland
XR Talks: Bringing Discipline to Metaverse Mania
During 2021’s metaverse mania — the runaway use of the latest spatial buzzword — one voice of reason has been VC and essayist Matthew Ball. We unravel his latest insights on this week’s XR Talks.
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