How do enterprises feel about AR? Librestream decided to ask them, resulting in ground truth sentiment from enterprise execs. We break down the results in this week’s Data Dive.
The post Where is AR Transforming the Workplace? appeared first on AR Insi… AR Insider & Mike Boland
Where is AR Transforming the Workplace?
What’s Behind Facebook’s Metaverse Play, Part III
Metaverse Mania continues. The latest runaway buzzword has become clouded through overuse, but it still holds legitimate principles worth conceptualizing. We dive into the latest musings from metaverse underwriter Facebook.
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Can Snap’s Arcadia Accelerate AR Marketing?
Just one week after launching App Lab, Snap completes the one-two punch with a full-fledged AR creative studio. Known as Arcadia, it will work directly with brands and ad agencies on AR campaigns. We examine drivers and dynamics.
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Will Enabling Tech Unlock AR Commerce?
One gating factor to the overall camera commerce opportunity is the graphical elements that comprise its experiences. These require a certain degree of production and distribution rigor which we examine in the latest report excerpt.
The post Will Enab… AR Insider & Mike Boland
Does Device Quality Impact AR Satisfaction?
Do newer devices offer more robust AR experiences (e.g. 5G, LiDAR)? And what impact does that ultimately have on the user experience, and users‘ reported AR satisfaction. We dive into the latest consumer sentiment data for answers.
The post Does Devic… AR Insider & Mike Boland
Can Snap Mainstream AR Marketing?
To expand the addressable market of AR advertisers, Snap recently launched the AR Lab with ad agency giant WPP. The program will set advertisers on the right foot with onboarding tools, educational materials and development resources. We examine.
The p… AR Insider & Mike Boland
Can Pinterest Pull Ahead in AR Shopping?
After examining Google’s visual search play last week, what other players are innovating? Is there room for specialty players in verticals like food and fashion? If so, a clear candidate is increasingly becoming evident: Pinterest.
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Is AR Shopping Cheaper to Produce Than Traditional eCommerce?
Beyond AR shopping’s benefits and brand ROI, there are other potential gains. It turns out that it’s more cost-effective to produce AR assets such as 3D models than traditional product photography for eCommerce. We examine the evidence.
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Will Visual Search Drive AR Shopping?
One promising form of AR shopping is visual search. This is when users hold up their phones and point their cameras at a given real-world object. The idea is to identify, contextualize or even buy the same or similar items. We examine the evidence.
The… AR Insider & Mike Boland
