Picking up where we left off in last week’s report excerpt, what benefits does web AR bring over app-based AR? Among other things, it can reduce „activation energy,“ which is the friction brought by app stores and downloads. We examine drivers & dynamics.
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Last month at Meta’s annual Connect conference, it made a big splash by detailing its metaverse plans. But buried in these updates was a data nugget that signals its mobile AR growth: 700 million mobile AR users. We examine in this week’s XR Talks.
The post Meta’s Spark AR Reaches 700M AR Users appeared first on AR Insider.
Though known best for Pokémon Go, Niantic’s true fate may be as an AR platform. Enter Lightship, which turns Pokémon Go’s architecture into a platform on which others can build geospatial AR experiences. We drill into its launch event for this week’s X… AR Insider & Mike Boland
Qualcomm has announced Snapdragon Spaces, a developer kit to enable the creation of consumer and enterprise AR experiences. We examine the platform’s offerings and how this extends Qualcomm’s position further up the AR stack.
The post Qualcomm Moves U… AR Insider & Mike Boland
Where are we in AR’s adoption lifecycle? Snap recently held a virtual event to outline its recent study with Deloitte. It’s filled with consumer survey research and is the focus of this week’s XR Talks.
The post XR Talks: The Evolution of AR Adoption a… AR Insider & Mike Boland
Will consumers spend 90 seconds downloading an app for an experience that lasts 30 seconds? This question raises the benefits of Web AR. What are its dynamics and best practices? We examine in the latest report excerpt.
The post Will Web AR Pull Ahead… AR Insider & Mike Boland
How many Quest 2’s sold in Q3. We dive into Facebook’s (ahem, Meta’s) Q3 earnings for clues for the device’s unit sales. As the VR market’s propellant, this is a key signal for industry health.
The post Did Quest 2 Sell 1.4 Million Units in Q3? appear… AR Insider & Mike Boland
How many Quest 2’s sold in Q3. We dive into Facebook’s (ahem, Meta’s) Q3 earnings for clues for the device’s unit sales. As the VR market’s propellant, this is a key signal for industry health.
The post Did Quest 2 Sell 1.4 Million Units in Q3? appear… AR Insider & Mike Boland
The metaverse is as vague as it is promising. But Facebook (ahem, Meta) has done a relatively decent job conveying its vision (and underwriting the whole thing). We dive into the Meta Connect keynote for this week’s XR Talks.
The post XR Talks: Breakin… AR Insider & Mike Boland
One of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. This value proposition is evident in normal times but has amplified with pandemic-driven inflections in eCommerce. We examine the latest evidence. … AR Insider & Mike Boland