At its Lens Fest, Snap announced Lens Studio 4.10 with broader lens sound libraries, greater depth mapping, and creator monetization tools. We dive into the details as well as Snap’s ongoing evolution as an AR platform.
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How is Snap Evolving as an AR Platform?
What are Top Web AR Tactics? Part II
Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
The post What are Top Web AR Tactics? Part II ap… AR Insider & Mike Boland
Snap Lens Fest: the Data Dive
Snap rolled out several new Lens Studio updates at its recent Lens Fest. But among the announcements was a new set of figures for lens use and creation. We dive in for this week’s data dive.
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XR Talks: Metaverse, Shmetaverse
Like many emerging tech buzzwords, the metaverse is part hype and part substance. This is playfully baked into Ori Inbar’s „Metaverse vs. Shmetaverse“ construct, which we unpack in this week’s XR Talks.
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Can AR Transform Indoor Navigation
One of AR’s anticipated use cases is indoor wayfinding. Google has begun to innovate in this area as has ARway (acquired by NexTech*) and Dent Reality (raised $3.4 million last week) We examine the drivers and dynamics.
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What Products Work Best for AR Shopping?
Visualizing products with AR brings new utility to online shopping. But it isn’t a silver bullet, and some things still need to be seen and felt. What products are most primed for AR? We examine the evidence in this week’s data dive.
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XR Talks: The Metaverse Meets Main Street
Beyond digital domains like gaming, the metaverse will apply to the physical world to enable AR devices to evoke geo-anchored digital content. This was explored in a recent panel discussion that we examine in this week’s XR Talks.
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Snap Advances the Metavearth
Given that the Greek root ‚meta‘ means beyond, can digital content extend meaning beyond the physical representations of places and things? This is the ‚metavearth‘ and Snap is making moves to advance it.
The post Snap Advances the Metavearth appeared… AR Insider & Mike Boland
What are Top Web AR Tactics?
Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
The post What are Top Web AR Tactics? appeared f… AR Insider & Mike Boland
Can Retailers Generate Foot Traffic with AR?
Niantic’s lesser-known Sponsorship Platform positions sponsors’ real-world locations as in-game waypoints. This can result in measurable foot traffic and ringing cash registers. We examine the evidence in this week’s Data Dive.
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