Universal Studios Japan Powers Up Mario Kart Ride at Super Nintendo World with AR Headsets

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality.

On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors … Next Reality & Tommy Palladino

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Opinion: Why Facebook Forcing Instagram AR Filters into a Unified Platform Is Bad for Our Smartglasses Future

Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing.

The change now enables developers to submit AR effects… Next Reality & Tommy Palladino

Google Gifts 5G Android Smartphones with ‚the Mandalorian‘ AR App

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.

That is, as long as you have an Android smartphone. Check that…a 5G Andro… Next Reality & Tommy Palladino

HBO Rolls Out ‚His Dark Materials‘ AR Experience To Bring Characters to the Real World

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it’s HBO using AR to promote its highly-acclaimed original programming.

After developing a series … Next Reality & Tommy Palladino

Nintendo Crafts AR Content for Animal Crossing: Pocket Camp

The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.

The latest update for Animal Crossing: Pocket Camp adds two new features for i… Next Reality & Tommy Palladino

Snoop Dogg’s Cali Red Wine Pours Another Glass of AR via 8th Wall’s WebAR

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand’s signature AR-enhanced label.

Now, with an assist from creative studio Tactic and the web-… Next Reality & Tommy Palladino

Manscaped’s Brand Hype Grows into Augmented Reality via Snapchat Lens

If you’re a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you’ve almost certainly encountered sponsorships from Manscaped. And that means I don’t have to explain what the company is selling you (for the unin… Next Reality & Tommy Palladino

Apple’s LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.

What is surprising is the type of sensor it is, and that plot twist raises the le… Next Reality & Tommy Palladino

Magic Leap Unveils First Look at Magicverse AR Cloud & New Meetings Capabilities in Lumin OS Update

With many office workers in the US being asked to work from home if their job allows, Magic Leap’s customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.

Chief among the new features arriving with … Next Reality & Tommy Palladino

10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings

For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and o… Next Reality & Tommy Palladino