Welcome Baby Yoda into Your Personal Space with Google Search AR

Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine…and it can be yours, too, dear readers.

That something, of course, is Baby Yoda…er, Grogu… Next Reality & Tommy Palladino

NR30 Innovator in Augmented Reality Spotlight: Aidan Wolf

This year, as part of the Next Reality 30, in partnership with Snap, we’re spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of A… Next Reality & Tommy Palladino

Google & Red Bull TV Premier ‚The Last Ascent‘ with Synced AR Experience That Puts Nature in Your Home

In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.

Now, Google has partnered with… Next Reality & Tommy Palladino

Snap Simplifies Lens Studio with ‚No-Code AR‘ Tools and New Templates, Invests $3.5 Million in AR Development

At the opening keynote of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap furthered its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.

The u… Next Reality & Tommy Palladino

Snap Simplifies Lens Studio with ‚No-Code AR‘ Tools & New Templates, Invests $3.5 Million in AR Development

At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.

The unify… Next Reality & Tommy Palladino

Next Reality’s 2020 Holiday Gift Guide: Augmented Reality Hardware, Gaming, Wearables, & More

We’re still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn’t mean there aren’t AR products out there to try this holiday season.

The year 2020 marked the arrival of mobile devices equipped … Next Reality & Tommy Palladino

Snap Showcases Storytelling Power of Spectacles 3 Wearable with Film by LA Artist Lauren Halsey

The latest generation of Spectacles aren’t AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality.

On Thursday, Snap released a short film by artist Lauren Halsey that s… Next Reality & Tommy Palladino

How You Can Put Street Art Legend KAWS & Even That Mysterious Alien Utah Monolith in Your Own Home via AR

Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they’d like with augmented reality so they can appreciate it where they are.

That’s what artists like Marina Abra… Next Reality & Tommy Palladino

Varjo Follows in Apple’s Footsteps with LiDAR Depth Tracking in XR-3 Headset

Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality.

This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensin… Next Reality & Tommy Palladino

Looking Glass Responds to Sony’s Holographic Display with Consumer-Friendly Looking Glass Portrait

In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December … Next Reality & Tommy Palladino