Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions … Next Reality & Tommy Palladino
Unity Releases Open Beta Project MARS Companion App for Capturing Scene Data & Creating Content
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
In its quest to make augmented reality devel… Next Reality & Tommy Palladino
Nickelodeon Injects Broadcast AR Fun into Saints vs. Bears NFL Playoff Game
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Fan… Next Reality & Tommy Palladino
Lenovo Debuts Sleek ThinkReality A3 Smartglasses for Industrial & Office Use
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressi… Next Reality & Tommy Palladino
The Hype for Apple Smartglasses Reaches Fevered Pitch with Latest Production Reports
Rumors of Apple developing smartglasses have persisted as prophecy since 2016, but the arrival of what many herald as the savior of augmented reality have eluded even Nostradamus himself.
However, the latest reading of the tea leaves leads us to beli… Next Reality & Tommy Palladino
Looking Glass Factory Reveals 3D Conversion Platform That Can Turn Any Photo into a Hologram
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
On Wednesday, Looking Gl… Next Reality & Tommy Palladino
The New York Times Reinvents the Crossword Puzzle for Augmented Reality via Instagram
At first glance, it may not sound like there’s much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.
On Tuesday, the media company published its December 22 mini-cr… Next Reality & Tommy Palladino
The 10 Biggest AR Investments of 2020
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
While the overall dollar value of this ye… Next Reality & Tommy Palladino
8th Wall Powers Netflix AR Experience for George Clooney Film ‚The Midnight Sky‘
Help me, George Clooney. You’re my only hope. If that mash-up of cultural references doesn’t make sense, it will momentarily.
To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), … Next Reality & Tommy Palladino
Snapchat Delivers Augmented Reality Gifts with New Holiday AR Lenses
You won’t have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
Despite the relative ubiquity, a new set of seasonal AR Lenses in Snapchat (i… Next Reality & Tommy Palladino