Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
Leading the charge is former Magic Leap CEO Rony Abovitz, who launched a new venture focused on immersive entert… Next Reality & Tommy Palladino
To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets.
Among the free resources featured on the Innovation Portal is a high-… Next Reality & Tommy Palladino
Hand tracking is a key component in making natural interactions with augmented reality content, and one of the leading technology makers in this discipline has just improved on its tracking engine.
Ultraleap, the company emerging from the acquisition… Next Reality & Tommy Palladino
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
On Tuesday, the Spar… Next Reality & Tommy Palladino
Snapchat’s face tracking has certainly come a long way. This week, we’ve got an example of one effect that is nearly guaranteed to freak out your friends.
Of course, these face-tracking capabilities are available to the Lens Studio community, as evid… Next Reality & Tommy Palladino
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
As reports of Apple’s long-awaited AR wearable begin to kick up aga… Next Reality & Tommy Palladino
Ever since China’s Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.
We can also count Rokid among the companies blazing a different trail with Rokid Glass and Rokid Vision, each ow… Next Reality & Tommy Palladino
The latest whispers about Apple’s plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
Earlier this month, a generally-reliable analyst has predicted that an … Next Reality & Tommy Palladino
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.
Launched this week, Wallace & Gromit: The Big Fix Up is a mobile game fitt… Next Reality & Tommy Palladino
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase th… Next Reality & Tommy Palladino