How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
How Much is Spent on AR Commerce Enablement?
How Much Do Consumers Spend in Mobile AR?
How much do consumers spend on mobile AR games, apps, and experiences? And how much do they spend on physical-goods shopping through AR product try-ons? Our latest behind-the-numbers dives in.
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AR Insider & AR Insider
How Much Do Enterprises Spend on Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in use cases ranging from IT field support to industrial maintenance? Our latest Behind the Numbers installment dives in.
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AR Insider & AR Insider
How Much is Spent on Mobile AR App & Game Development?
How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down
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AR Insider & AR Insider
How Many Headsets Did Meta Sell in Q4?
What do Meta’s breakout Q4 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Will Mobile AR Revenue Reach $40 Billion by 2027?
Mobile AR is projected to grow to $39.8 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who’s spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in.
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Will XR Revenue Reach $70 Billion by 2027?
ARtillery Intelligence released a new report that projects XR revenue to grow to $70.1 billion by 2027. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & Mike Boland
What’s AR’s Share of Global Ad Spend?
AR ad spend was projected to reach $3.5 billion last year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
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AR Insider & Mike Boland
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland