Though there are several positive signals for AR shopping – and we’re often bullish on its potential – how do real consumers feel about it? We break down a recent survey for this week’s data dive.
The post Data Dive: Do Consumers Want AR Shopping? app… AR Insider & Mike Boland
Data Dive: Do Consumers Want AR Shopping?
Data Dive: Do Consumers Want AR Shopping?
Though there are several positive signals for AR shopping – and we’re often bullish on its potential – how do real consumers feel about it? We break down a recent survey for this week’s data dive.
The post Data Dive: Do Consumers Want AR Shopping? app… AR Insider & Mike Boland
How Do Consumers Feel About the Metaverse?
The term metaverse continues to be a runaway train in the AR and VR sectors and beyond. But beyond industry folks, how do consumers feel? We break down a recent NewZoo poll for metaverse hopes & dreams.
The post How Do Consumers Feel About the Me… AR Insider & Mike Boland
What’s the Revenue Opportunity in AR Enabling Tech?
How much is being spent on software that helps brands and media companies create and distribute AR experiences? Our latest ‚Behind the Numbers‘ installment dives into mobile AR enabling tech.
The post What’s the Revenue Opportunity in AR Enabling Tech?… AR Insider & AR Insider
Will 75% of Businesses Adopt AR in Two Years?
To validate AR’s role as a shopping utility, Facebook released a report filled with consumer survey data and revenue projections. We’re featuring it for this week’s Data Dive, including takeaways and strategic implications for ‚camera commerce.‘
The po… AR Insider & Mike Boland
Data Dive: Is AR Primed for Post-Covid Commerce?
AR can boost conversions by as much as 300 percent and reduce returns by as much as 40 percent. These KPIs in turn reinforce AR investments for the brands and retailers adopting it. We examine the latest evidence from Snap.
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Will Headworn AR Revenues Exceed $17 Billion by 2025?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments. We break down the findings for AR Insider readers.
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Data Dive: Web AR Ratchets Up
How is web AR trending as a vessel for augmentation? The emerging AR modality continues to ratchet up in user engagement, and brand marketer adoption. We examine the evidence in this week’s Data Dive.
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Will AR Ad Revenue Reach $6.7 Billion by 2025?
How much is being spent on paid ad placement to amplify branded AR lenses? And which distribution channels are cultivating the most revenue to do so? Our latest Behind the Numbers installment dives in.
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