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Though Apple Vision Pro’s polished marketing emphasizes consumer use cases – mostly immersive entertainment – practical adoption in early days is enterprise-weighted. We examine the evidence.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Snap’s new Sponsored Filters are a simplified flavor of its signature lens format. Could this democratize and broaden AR marketing’s appeal… and Snap’s addressable market with it?
This post appeared first on AR Insider.
AR Insider & Mike Boland

Despite the chorus of punditry on Apple Vision Pro, its real fate lies in an x-factor: What the market will bear. But until brands and enterprises vote with their wallets, we can look to survey data to take their temperature.
This post appeared first o… AR Insider & Mike Boland

Though there’s still a ways to go, the past six months have seen a noticeable inflection in the smart glasses category. We look back at the category’s history and forward to its potential impact.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Despite entertainment-heavy positioning, Vision Pro’s price tag and value proposition also align with enterprises and developers looking to build spatial muscles. How will Apple lean into that?
This post appeared first on AR Insider.
AR Insider & Mike Boland

TikTok is one of the relatively few companies to develop a Vision Pro app? It did this by reimagining its UX for a native AVP experience. What lessons can we take from this approach?
This post appeared first on AR Insider.
AR Insider & Mike Boland

Founded by former Niantic exec Ross Finman, Augmodo is using computer vision to map store shelves as a data source for in-store navigation. Can it crack the code for this erstwhile-evasive vision.
This post appeared first on AR Insider.
AR Insider & Mike Boland

One theme Vision Pro coverage isn’t so much about specs and gadgetry but Apple’s broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy’s podcast. We have audio and show notes.
This pos… AR Insider & AR Insider

Now that Vision Pro has been released into the wild, years of evolution, developer innovation, and use case discovery begin. But before all that unfolds, we have ample hands-on reviews to chew on. We embed our top 5.
This post appeared first on AR Ins… AR Insider & Mike Boland

Just days after the Mac’s 40th anniversary. Apple Vision Pro is available in stores and shipped pre-orders. Away from the hot takes and haters, where does it fit in Apple’s master plan? We take a long view.
This post appeared first on AR Insider.
AR Insider & Mike Boland