ARtillery Intelligence released a new report that projects VR revenue to grow to $19.75 billion by 2028. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & AR Insider
Will VR Revenues Approach $20 Billion by 2028?
Immersive Entertainment: the Tip of the Spear for Apple Vision Pro?
One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? Use cases will expand but it’s strategically starting with the most relatable one: immersive entertainment.
This … AR Insider & Mike Boland
Spatial Beats: Chrome Chided, Ray-Ban Metas Retorted
Google may be forced to divest Chrome while Rokid teases its counter to the mighty Ray-Ban Meta Smartglasses. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
2025 Predictions: AR Form Factors Diverge & Diversify
2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. Will this divergence and diversification keep its momentum into 2025?
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AR Insider & Mike Boland
What are Enterprise XR’s Biggest Barriers? Part 2
Though XR carries ample opportunities and advantages in the enterprise, it’s not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics.
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AR Insider & Mike Boland
Survey: Which VR Headsets are Used Most?
Which VR headsets are showing the most traction among consumers? The latest consumWhich VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we … AR Insider & Mike Boland
2025 Predictions: AR & AI Collide
Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. We break it down in the first of five big predictions for 2025.
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AR Insider & Mike Boland
Passthrough vs. Seethrough AR: The Answer is ‘Both’
Many believe passthrough AR is attractive today… but a stepping stone to ubiquitous seethrough AR. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.
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How Many XR Devices Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Spatial Beats: Earnings Season & OpenAI’s Google Killer
Big tech earns big and spends big while Wall Street frowns. And OpenAI takes the fight to Google. We have these and other items from AI and XR realms, through the eyes of Charlie Fink.
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AR Insider & Charlie Fink