As AR evolves, it continues to branch into several form factors and flavors. This involves classifications like passthrough and seethrough; as well as flat AR, dimensional AR, and sometimes no display at all. We break down divisions & dynamics.
Th… AR Insider & AR Insider
From Audible to Augmented: Segmenting the Spatial Spectrum
How Many Vision Pros Will Apple Sell This Year?
Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey. And both were/are…
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Who’s Using Mobile AR and How Often?
35 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
Spatial Beats: Microsoft & Apple Face XR Friction
Microsoft faces more turbulence in its IVAS U.S. Army dealings, while rumors swirl about Apple’s Vision Pro scale-back. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
Walmart Formalizes and Federates AR & AI Shopping
Walmart recently crystalized its immersive tech integrations in a formal program. Known as Adaptive Retail, it includes several parts AR and several parts AI. We break down drivers & dynamics.
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AR Insider & Mike Boland
Can ‘Generative XR’ Streamline Creator Workflows?
In the last installment of this series, we looked at the user-facing integrations of XR and AI, such as digital-assistant functions for smart glasses. Now we switch gears to creator-facing functions.
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AR Insider & Mike Boland
Spatial Beats: A Cheaper Vision Pro and Meta’s XR Road Map
Apple is rumored to release a $2000 Vision (sans Pro) headset next year, and Meta talks about its XR road map. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
What are Enterprise XR’s Biggest Barriers?
Though XR carries ample opportunities and advantages in the enterprise, it’s not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics.
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AR Insider & Mike Boland
Survey: Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery report features original consumer survey data, which we feature in this week’s Behind-the-Numbers…. AR Insider & Mike Boland
Spatial Beats: Another One Bites the Dust
Spacetop G1 has been canceled in favor of a software approach, while Meta unveils Movie Gen and Vision Pro gets its first native film. These and other items in XR and AI realms from Charlie Fink.
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AR Insider & Charlie Fink