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Despite entertainment-heavy positioning, Vision Pro’s price tag and value proposition also align with enterprises and developers looking to build spatial muscles. How will Apple lean into that?
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AR Insider & Mike Boland

TikTok is one of the relatively few companies to develop a Vision Pro app? It did this by reimagining its UX for a native AVP experience. What lessons can we take from this approach?
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AR Insider & Mike Boland

Founded by former Niantic exec Ross Finman, Augmodo is using computer vision to map store shelves as a data source for in-store navigation. Can it crack the code for this erstwhile-evasive vision.
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AR Insider & Mike Boland

One theme Vision Pro coverage isn’t so much about specs and gadgetry but Apple’s broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy’s podcast. We have audio and show notes.
This pos… AR Insider & AR Insider

Now that Vision Pro has been released into the wild, years of evolution, developer innovation, and use case discovery begin. But before all that unfolds, we have ample hands-on reviews to chew on. We embed our top 5.
This post appeared first on AR Ins… AR Insider & Mike Boland

Just days after the Mac’s 40th anniversary. Apple Vision Pro is available in stores and shipped pre-orders. Away from the hot takes and haters, where does it fit in Apple’s master plan? We take a long view.
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AR Insider & Mike Boland

What’s XR’s fate in 2024? Industry heavyweights Ori Inbar and Tom Emrich recent reunited to break it all down. If you missed it, we have you covered with top takeaways and video.
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AR Insider & Mike Boland

Google’s latest AI infusions take Google Lens – a product with AI already at its core – and makes it more intelligent. How big a part will Lens play in the future of search?
This post appeared first on AR Insider.
AR Insider & Mike Boland

Killabears was one of the first brands to try out Snap’s In-Lens Digital Goods program. As a digital collectible, it was a natural fit… and the results show. We talk to the company to break down the campaign lessons & learnings.
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One of our favorite voices in the wide world of spatial computing is Tom Emrich. Each year, Emrich publishes his predictions for the year ahead – many of which align with our own. We spotlight and excerpt his top picks.
This post appeared first on AR … AR Insider & Mike Boland