Since Ray-Ban Meta Smartglasses launched, the term multimodal AI has gained importance in the world of AR. What is it? Who else is working on it, and why does it matter?
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AR Insider & Mike Boland
Is Multimodal AI AR’s Unsung Hero?
Feeling Spatial: Lessons From Brian Mullins
What are the biggest lessons from a career in XR? Where are we in the industry’s lifecycle and what can we expect next? These are questions we posed to AWE’s XR Hall of Fame inductees, continuing this week with DAQRI founder and AR pioneer Brian Mullin… AR Insider & Mike Boland
Feeling Spatial: Lessons From Jay Wright
What are the biggest lessons learned from a career in XR? Where are we now in XR’s lifecycle and what can we expect next? We’re interviewing AWE XR Hall of Fame inductees to find out, continuing here with Jay Wright.
This post appeared first on AR Insi… AR Insider & Mike Boland
Feeling Spatial: Lessons From Alvin Wang Graylin
What are the biggest lessons learned from a career in XR? Where are we now in the industry’s lifecycle and what can we expect next? We’re interviewing AWE XR Hall of Fame inductees for answers, starting with Alvin Wang Graylin.
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What’s Behind Google’s Latest AR Mapping Moves?
Google Maps offers immersive animations at specific locations to offer deeper context or history of a given place. The idea is to engage in deeper ways after you get to your destination. We examine drivers & dynamics.
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Killabears Kills it With AR, Part 2
Following its lens campaign, Killabears is out with an interactive AR game that fills players‘ space with attacking bears they can shoot down to stay alive and gain points. We break down gameplay and strategic implications.
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What’s Vision Pro’s Enterprise Play? Part II
Though Apple Vision Pro’s polished marketing emphasizes consumer use cases – mostly immersive entertainment – practical adoption in early days is enterprise-weighted. We examine the evidence.
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AR Insider & Mike Boland
What’s Behind Snap’s New Sponsored Filters Play?
Snap’s new Sponsored Filters are a simplified flavor of its signature lens format. Could this democratize and broaden AR marketing’s appeal… and Snap’s addressable market with it?
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AR Insider & Mike Boland
Will Vision Pro Be a Brand Marketing Vessel?
Despite the chorus of punditry on Apple Vision Pro, its real fate lies in an x-factor: What the market will bear. But until brands and enterprises vote with their wallets, we can look to survey data to take their temperature.
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The Short History and Long Future of Smart Glasses
Though there’s still a ways to go, the past six months have seen a noticeable inflection in the smart glasses category. We look back at the category’s history and forward to its potential impact.
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AR Insider & Mike Boland