In the world of headworn AR, there are several optical approaches. One is the oft-debated laser beam scanning. It involves lasers directed into the eye to render digital images. It’s been wrought with challenges but Amalgamated Vision says it cracked t… AR Insider & Mike Boland
Developers React to Meta Orion & Quest 3s
One week after Meta’s Orion unveiling and other updates at the Meta Connect keynote, how do developers feel? How do Meta’s updates accelerate and empower their efforts? We tap the wisdom of the crowds.
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AR Insider & Mike Boland
Can Apple Mainstream Visual Search?
Apple recently stripped away some of the friction in visual search. The iPhone 16’s new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search’s adoption curve?
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Snap Uplevels AR: Hands on With Spectacles Gen 5
Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo’d the new glasses in a recent pre-briefing. We have opinions and observations.
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AR Insider & Mike Boland
Is the AR Industry Getting More Realistic?
After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. We examine the evidence.
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AR Insider & Mike Boland
Do We Give VR Enough Credit?
VR continues to be the Rodney Dangerfield of tech: Can’t get no respect. But does its accomplishments to date make it deserving of more recognition than it gets? We examine the evidence.
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AR Insider & Mike Boland
Tech Giants Augment the Olympics
The 2024 Summer Olympics have come and gone, but there’s much to look back on. Besides the primary sporting events and angles, there was a notable tech presence, including AR activations from Snap, Google, and others.
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Can AR + AI Elevate eCommerce?
One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.
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AR Insider & Mike Boland
Walmart Invests Big in AR Shopping
Walmart’s virtual showroom is its sixth AR project in two years. Along with its full blown in-house platform, Retina, this signals a real commitment to AR shopping. We examine the evidence.
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AR Insider & Mike Boland
What Sits at the Intersection of AR and AI?
We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE. Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers.
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