With visual search Google’s current stage is to cultivate user behavior before it monetizes. To that end, we’ve observed two big recent updates for Google Lens, both of which support shopping and commercial searches.
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Google Lens Moves Closer to Monetization
2025 Predictions: Mixed Reality Development Amps Up
Meta wasn’t first to market with mixed reality but it added the element of affordability, thus making it table stakes in VR. What will this do for mixed reality as it offers a bigger platform for developers?
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AR Insider & Mike Boland
2025 Predictions: Meta Orion Renews Faith in Optical AR
Even though it’s just a working prototype, Meta Orion showed the world that it’s possible to build AR glasses that are both UX-rich and relatively stylish. Will this inspire others (ahem, Apple) to move in the same direction?
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Can AR + AI Elevate eCommerce?
One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.
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2025 Predictions: AR Form Factors Diverge & Diversify
2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. Will this divergence and diversification keep its momentum into 2025?
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AR Insider & Mike Boland
2025 Predictions: AR & AI Collide
Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. We break it down in the first of five big predictions for 2025.
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AR Insider & Mike Boland
Passthrough vs. Seethrough AR: The Answer is ‘Both’
Many believe passthrough AR is attractive today… but a stepping stone to ubiquitous seethrough AR. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.
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From Audible to Augmented: Segmenting the Spatial Spectrum
As AR evolves, it continues to branch into several form factors and flavors. This involves classifications like passthrough and seethrough; as well as flat AR, dimensional AR, and sometimes no display at all. We break down divisions & dynamics.
Th… AR Insider & AR Insider
Walmart Formalizes and Federates AR & AI Shopping
Walmart recently crystalized its immersive tech integrations in a formal program. Known as Adaptive Retail, it includes several parts AR and several parts AI. We break down drivers & dynamics.
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AR Insider & Mike Boland
Does Meta Orion Bring AR’s Future Into Focus?
Much has been said about Meta Orion since it was unveiled two weeks ago. Stepping back, where does the device sit in the AR continuum and how could Meta’s massive investment bring AR’s future into focus.
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AR Insider & Mike Boland