Snap is commemorating Spectacles’s six-month anniversary with new lenses, and features in Snap OS. But Spectacles also mark a broader shift in the headworn AR market. We break down the drivers & dynamics.
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AR Insider & Mike Boland
Snap Commemorates Six Months of Spectacles
Apple Lights Up Austin: the SXSW Dispatch
At SXSW, Apple debuted its immersive Metallica experience. AR Insider Editor at Large Emily Olman was on site to get a demo from Apple. She breaks down her observations on Apple’s latest, and the broader return of cinematic VR.
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Snap Takes a Step Closer to Generative AR
Snap’s new AI Video Lenses offer AI-generated interactive lenses. This brings Snap into the realm of what we call generative AR, involving animations and interactions that are more dynamic and intelligent.
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AR Insider & Mike Boland
Google Gets More Augmented & Intelligent
Google Lens is now used 20 billion times per month. Building on that foundation, a few events emerged in the past week that advance Google’s visual search and broader AR shopping efforts. We break them down.
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AR Insider & Mike Boland
3 Signs We’re In a New Era of XR
Since the current era of XR emerged about a decade ago, there have been a thousand little things that mark its evolution. But a few events jumped out from the past week as defining and symbolic moments to mark the next era of XR.
This post appeared fi… AR Insider & Mike Boland
Meta’s Gradual, Grinding & Multitrack Approach to XR
Meta’s rumored Project Hypernova will bring visuals to Ray-Ban Meta Smartglasses. Could this be a winning formula that mixes RBMS‘ style points with visual aids. We examine in the context of Meta’s master plan.
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AR Insider & Mike Boland
Can Apple Mainstream Visual Search?
Apple recently stripped away some of the friction in visual search. The iPhone 16’s new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search’s adoption curve?
This post … AR Insider & Mike Boland
AR Insider’s Top 24 of 2024
What were the biggest XR trends and events in 2024? Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the year’s activity can also be seen in the most popular AR Insider posts. We spotlight the top 24… AR Insider & Mike Boland
Is Multimodal AI AR’s Unsung Hero?
Since Ray-Ban Meta Smartglasses launched, the term multimodal AI has gained importance in the world of AR. What is it? Who else is working on it, and why does it matter?
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AR Insider & Mike Boland
2025 Predictions: Visual Search Moves Closer to the Mainstream
Visual search such as Google Lens continues to fall short of its potential. Could recent moves from Apple, Meta, and Google change that? We predict visual search’s fate in 2025.
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AR Insider & Mike Boland