Snap took the latest step towards scaling its AR efforts with a new partnership with RWS Global. This positions it to extend efforts to display its signature lenses on the jumbo screens at sporting events.
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AR Insider & Mike Boland
Snap Elevates the In-Stadium Experience
Will Google’s ‘AI Mode’ Elevate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
This post appea… AR Insider & Mike Boland
Snap’s Lens+ Unlocks New AR Revenue Streams
Amidst all the action this week at AWE – including the revelation of consumer Specs launching next year – Snap announced Lens+, As a new subscription service for Lenses, will it have the gravitational pull to create a new AR revenue stream for Snap?
Th… AR Insider & Mike Boland
Powering the Spatial Spectrum: A Conversation with Qualcomm
Qualcomm continues to be the heartbeat of the spatial computing spectrum – embedded and instrumental throughout the hardware landscape. We discuss positioning and possibilities with SVP and GM of XR, Ziad Asghar on the latest episode of AR Insider Inno… AR Insider & Mike Boland
Snap Will Launch Consumer AR Glasses in 2026
Snap is opening the floodgates. After a few years of lying in developer-only territory, Spectacles will be available to consumers next year. Known as „Lightweight Immersive Specs,“ they were announced by Evan Spiegel from the AWE stage, where we watche… AR Insider & Mike Boland
Lens Studio 5.10 Unlocks Animated Bitmoji and AR Games
Almost one year after Snap announced Lens Studio 5.0 from the AWE conference stage, it has released version 5.10. Featuring a new development toolset called Bitmoji Suite and new assets to unlock AR games, we break down the highlights.
This post appear… AR Insider & Mike Boland
Segmenting the Spatial Spectrum: Android XR Edition
Android XR has re-energized the XR sector with new possibilities and a reminder that AI will be a force multiplier. But there was some confusion and conflation around the hardware road map. We segment the Android XR landscape and where it could go next… AR Insider & Mike Boland
Will Google’s ‘AI Mode’ Accelerate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
This post appea… AR Insider & Mike Boland
Sponsored AI Lenses Monetize the AR/AI Mix
Snap’s new Sponsored AI Lenses bring generative AI to its established but evolving slate of immersive brand marketing tools. By doing so, it boosts the appeal and addressable market for AR marketing.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Turning Down $3B and Other Lore from Evan Spiegel
Evan Spiegel’s lore includes building Snapchat, bringing it public, and turning down a $3 billion acquisition offer from Mark Zuckerberg. This all comes out in a sprawling interview this week from Diary of a CEO, which we embed & excerpt.
This po… AR Insider & Mike Boland