In a week of punditry around Meta’s latest batch of AR devices, the most consequential question seemed secondary: what’s the killer app or raison d’être? We examine the evidence, including mundane but mass-market outcomes.
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A Move to Mundane: Did Meta Reveal AR’s Killer App?
What Can Spatial Mapping Do For Retail Commerce? Part 2
Following Part 1 of this series, featuring Augmodo, we now switch gears to another player at the intersection of AR, AI, and retail commerce: Auki Labs. How is it unlocking intelligent commerce through spatial mapping and AI?
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Can Amazon Bring Visual Search to the Next Level?
Amazon has it built on its existing Lens tool with Lens Live. This adds a real-time component by letting users point their cameras at physical items to activate dynamic product information and overlays. How does this reduce friction in the promising ar… AR Insider & Mike Boland
Snap is First to Market with Generative AR
After several steps in this direction of what we call generative AR, Snap this week became the first major AR player to bring it to market. It’s new Imagine Lens lets end-users speak AR animations into existence.
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AR Insider & Mike Boland
Android XR and the Spatial Platform Wars
Ever since Android XR was announced, it’s been the subject of speculation and excitement in the spatial computing world. Could it do for XR what Android did for smartphones in introducing optionality, scale, and standardization?
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What Can Spatial Mapping Do For Retail Commerce?
AR isn’t one technology but a convergence of several things that came before it. That includes everything from computer vision to AI to 3D modeling.…
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The Art of Display Glasses: Hands-On with VITURE Luma Pro
We recently had the chance to spend time with Luma Pro – the highest spec’d of VITURE’s lineup available today. What were the UX highlights? And what’s the market opportunity and evolutionary path for the broader display-glasses category?
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Snap Taps Into McDonaldland Nostalgia
Snap announced this week that it’s partnering with McDonald’s to bring back McDonaldland through a series of geo-specific lenses and mini games. These are geo-tagged to 14,000 U.S. locations, bringing McDonaldland into the spatial era.
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Where Do XR and Retail Media Intersect?
As XR continues to make its way through adolescence, it’s finding new areas of applicability. One that’s starting to become evident is retail media networks. Where do these two technologies intersect and what are potential outcomes?
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Building the Next Pokémon Go: A Conversation with Monsarrat
Pokemon Go’s legacy as a use case will be carried on by someone other than Niantic… or the game’s new owner, Scopely. It could germinate from a small but pedigreed game company called Monsarrat. We go hands on.
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AR Insider & Mike Boland