Xreal Air 2 will start shipping on November 30. Until then, the device has made its rounds among hardware pros. So in anticipation for the release, we’re rounding up our favorite reviews.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Xreal Air 2 Review Roundup
Can AI and AR Work Together to Boost eCommerce?
eCommerce is an increasingly fitting place for. This joins AR’s tenure in eCommerce over the past decade, including product try-ons. Can the two technologies together represent a formidable one-two punch?
This post appeared first on AR Insider.
AR Insider & Mike Boland
AR and AI Lead at Lens Fest
Snap held its sixth annual Lens Fest where it unveiled Lens Studio 5.0, spotlighted several AI infusions, and amped up the platform’s performance. We examine drivers & dynamics.
This post appeared first on AR Insider.
AR Insider & Mike Boland
AR’s Next Conquest: Mapping & Navigation
Online mapping continues to see a barrage of new features. This is driven by Google’s lead as well as Apple’s escalating challenges to that lead. How does AR and other immersive tech fit into this feature arms race?
This post appeared first on AR Insid… AR Insider & Mike Boland
Is Visual Search’s Path to Scale Through APIs?
Visual search requires immense levels of AI training for object recognition. Given Google’s unique capabilities (think: Google Images), we’re predicting that it releases a visual search API. What are the telling signs?
This post appeared first on AR In… AR Insider & Mike Boland
What’s Behind Google’s Latest AR Shopping Play?
Google’s new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What’s behind this move, and the search giant’s broader play to future proof its core business with immersive marketing?
This post appeared first on AR Insid… AR Insider & Mike Boland
When Will AR Shopping Be a Mass-Market Reality?
We hear a lot about AR shopping, such as 3D virtual try-ons. But seeing past the common chorus of value propositions, there are still adoption barriers… for users and brands. How is friction being addressed?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Ray-Ban Meta Smart Glasses Review Roundup
Meta Ray Ban Smartglasses have been in the wild long enough for adequate stress tests and reactions from the hardware pros. We round up our favorite reviews and chime in with broader market position analysis.
This post appeared first on AR Insider.
AR Insider & Mike Boland
The New Face of AR: Ambient & Intelligent
Rather than holographic dragons and whales, will AR’s near term value lie in AI-fueled relevant information delivered through text and audio? We examine AR’s current ‚Art of the Possible.‘
This post appeared first on AR Insider.
AR Insider & Mike Boland
Is eCommerce the Place Where AR and AI Intersect?
In the ongoing convergence of AR and AI, the latest player has joined the mix: Walmart. It has integrated both technologies to guide customers through the shopping funnel – from searching to transacting.
This post appeared first on AR Insider.
AR Insider & Mike Boland