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Quest 3: Five Hands-on Takes

Pre-orders have shipped for the much-anticipated and up-leveled Quest 3. That means the latest batch of reviews are in, which go a step beyond announcement-day Meta-chaperoned reviews. We assemble and embed our favorites.
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What’s Amazon’s Visual Search Play?

Amazon’s latest visual search play lets users find products using images of visually similar items that they encounter in the physical world. How does this compare to Google’s leading visual search efforts?
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AR Insider & Mike Boland

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Qualcomm Sets a New High Water Mark in XR Capabilities

Qualcomm announced its next wave of chips, purpose-built for AR and VR devices. Unveiled from the stage at Meta Connect, this one-two punch includes the Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1.
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AR Insider & Mike Boland

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Snap’s AR Monuments Mark Community Throughlines

Snap and The Los Angeles County Museum of Art have released a new collection of AR monuments. The third and final series of the Monumental Perspectives features five AR lenses that mark cultural throughlines in various LA communities.
This post appeare… AR Insider & Mike Boland

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Is AR’s Fully-Actualized Self a Decade Away?

What’s the timeline for ubiquity in AR’s fully-actualized form? By that, we mean all-day AR glasses with stylistic viability and wearability. We’ve assembled quotes from tech leaders that signal the 2030’s as AR’s decade.
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Will Live Sports Be Vision Pro’s Killer App?

Entertainment aligns with both Apple’s expanding subscription business, and is its marketed use case for Vision Pro. How will live sports factor in? We examine the evidence..
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AR Insider & Mike Boland

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How Does Mapping Merge with Apple’s AR Ambitions?

Apple Maps rapid-fire updates continue to balance utility and sex appeal. And at the intersection of those two goals is AR. How will mapping and navigation converge with Apple’s many AR orbiting parts?
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AR Insider & AR Insider

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For Vision Pro to Live, Siri Must Die

What will become of Siri if the Apple GPT rumors are true? The answer could lie in Vision Pro, which will require an intelligent assistant that’s above Siri’s paygrade.
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AR Insider & Mike Boland

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What’s Apple’s Long-Term AR Vision?

Since Apple launched Vision Pro, the interweb has been clogged with wannabe punditry. Legions of noobs are suddenly AR experts. We follow the money, and Apple’s biggest motivations, to triangulate the long game.
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AR Insider & Mike Boland

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Rony Abovitz Maps Out XR’s Next Phase

One of the best things about Augmented World Expo is the sheer volume of insights. We spend months disseminating it all. The latest is Magic Leap founder Rony Abovitz‘ insights on XR’s next phase.
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AR Insider & Mike Boland