Google continues to retreat from AR hardware while doubling down on software. Google Lens is propelled by the latter, as shown in the latest moves to plant it in prominent places.
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AR Insider & Mike Boland
AR at Google: Software Up, Hardware Down
Niantic Unlocks Native AR Marketing
AR is a technology that requires native thinking. Unlike various video channels (mobile, desktop, etc.), you can’t port media from one to the other. This applies to ads as well, as Niantic has demonstrated with its latest move.
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3 Signs of AR Shopping Momentum
AR news seems to be picking up in the wake of Apple Vision Pro’s launch. This is especially true in AR shopping. Is this a sign of Apple’s ‚halo effect‘ already kicking in? We examine the evidence.
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AR Insider & AR Insider
Brickit Express Thinks Outside the Blocks
One of our favorite under-the-radar AR apps is Brickit. It recently reemerged on our radar when it launched a Snap Lens – breathing new life, and and a new distribution channel, into the experience. We break down the strategy.
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Apple Vision Pro: 5 Hands-On Takes
As you probably know, the AR industry experienced a much-anticipated milestone this week with Apple’s Vision Pro unveiling. There’s lots of noise and punditry out there so we’ve assembled the most credible commentary and hands-on takes.
This post appe… AR Insider & Mike Boland
What are Driving Factors and Next Directions for Niantic?
Niantic has doubled down on AR by expanding from game maker to full-blown AR platform. Where are things moving next for the AR innovator? We break down insights from VP of Emerging Markets Omar Tellez.
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How Will AR Glasses Use Cases Develop?
Will AR glasses build on familiar mobile AR experiences? Or will we see new and native use cases that lean into unique hardware capabilities? The answer could be a bit of both.
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AR Insider & Mike Boland
How Can AR Help Homeowners?
Frontdoor uses „see what I see,“ remote guidance to help homeowners to diagnose and fix issues around the house. Could this represent a new flavor of AR that expands its addressable market?
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AR Insider & Mike Boland
Niantic Finds More Ways to Monetize
Niantic’s Peridot contains a hidden gem in one of its baked-in revenue streams. As the launch partner for Amazon Anywhere, does this demonstrate a revenue stream for AR apps to have custom merch stores?
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AR Insider & Mike Boland
Are App Clips a Better Vessel for AR?
Apple’s App Clips – along with Google’s counterpart Instant Apps – lets users launch app-like experiences without the download. This is broader than AR, but could it emerge as a go-to AR delivery system?
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AR Insider & Mike Boland