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Snap continues to lead the way in consumer AR. But like many companies that mature, percentage growth gets harder to maintain as revenue grows. Snap’s answer: to expand beyond its own app. 
This post appeared first on AR Insider.
AR Insider & Mike Boland

One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
This post appeared first on AR I… AR Insider & Mike Boland

One of AR’s biggest opportunities is to broaden itself beyond our current connotations. It’s not just about cartoon monsters and social lenses, but should include any meaningful augmentation of reality.
This post appeared first on AR Insider.
AR Insider & Mike Boland

We’re bullish on a long-term future for headworn AR (and mobile AR in the meantime). But the key term is „long.“ We’re several years from all-day AR glasses. What will that path to scale look like?
This post appeared first on AR Insider.
AR Insider & Mike Boland

TikTok’s fate in the U.S. teeters, but that’s not stopping it from rolling out new AR features. Its latest play is an offshoot of its Effect House AR creation platform built for brand marketers.
This post appeared first on AR Insider.
AR Insider & Mike Boland

AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. Joining that list more recently is food. We dive in with food-focused AR innovator QReal given its recent integration with Denny’s.
This … AR Insider & Mike Boland

Snap is taking the next step in bringing lens creation to consumer brands. Its new AR Enterprise Services (ARES) lets them create and distribute lenses through their own channels. We break down strategic implications.
This post appeared first on AR Ins… AR Insider & Mike Boland

One leading AR use case is product try-ons. It’s also naturally monetizable as brands like the opportunity to demonstrate products in 3D. But what types of products work best in AR? We take a look at car sales.
This post appeared first on AR Insider.
AR Insider & Mike Boland

After examining the intersection of AR and AI in Part I, we’re back in Part II with more. Specifically, we move from generative AI’s role in AR content creation to conversational AI’s potential as AR’s intelligence layer.
This post appeared first on AR… AR Insider & Mike Boland

Pinterest has conditioned product discovery into its core use case from the beginning. So as it continues to evolve its monetization, it finds natural places for brand marketing. How does AR feed into that strategy? 
This post appeared first on AR Insi… AR Insider & Mike Boland