As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. We kick off our 5 part series with the assertion that the metaverse hype cycle will downshi… AR Insider & Mike Boland
AR Insider’s Top 22 of 2022
What were the biggest XR trends and events in 2022? A barometer of the year’s activity can be seen in the top AR Insider posts. So as the door closes on another year, we’re spotlighting the year’s 22 most popular posts.
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AR’s Latest Player Emerges: Etsy
There’s a new visual search player in town: Etsy. Its latest feature lets users discover items available on Etsy by pointing their phones at visually-similar items in the real world. Could this be a winning formula?
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Can Google Mainstream Visual Search?
Google has taken the latest step in its campaign to introduce Google Lens to the world: its homepage. You can now find the Google Lens logo on Google’s homepage, right next to voice search. Any product or feature couldn’t ask for better exposure.
This … AR Insider & Mike Boland
AR Finds its Place in Home Renovation
Houzz has launched a new feature that lets home-service pros visualize bathroom projects in the spaces they’ll occupy. With a smartphone, they can help homeowners visualize design choices on the fly.
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AR Insider & Mike Boland
Google Advances its Geo-local AR Play
Google’s latest geo-local AR play lets users hold up their phones to a given streetscape to search and discover nearby businesses. Think of it as a visual intelligence layer for your urban adventures.
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AR Insider & Mike Boland
AR’s Latest Conquest: Your Shoes
One product category in particular is beginning to gain traction in AR shopping: shoes. Amazon recently dove into AR shoe try-ons and now Google has joined the mix. Is there a trend forming? We examine drivers & dynamics.
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Qualcomm’s AR2 is the First Chip Built Just for AR
Qualcomm has announced the latest addition to its fleet: the Snapdragon AR2. Built for AR glasses, it joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design.
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AR Insider & Mike Boland
Can Walmart Popularize AR Shopping?
There are several brands and retailers jumping into AR shopping. But perhaps none are as tapped into everyday consumers as Walmart. Can its latest forays into immersive shopping boost AR adoption?
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AR Insider & Mike Boland
Can Amazon and Snap Bring Scale to AR Shopping?
Snap and Amazon have collaborated to bring more shoppable AR lenses to Snapchat. Products can be discovered, tried on and purchased – an end-to-end flow to streamline shopping for AR-forward Snapchat users.
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AR Insider & Mike Boland