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Beyond optimizing one’s ad revenue model, what about new revenue streams altogether? Snap has perhaps executed this with the greatest success with Snapchat+. We break down best practices and results so far.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Whatever the metaverse becomes, it will likely be adapted for marketing purposes. And like past emerging tech, this could start with big brands, then trickle down to the long-tail SMB market. How will it all play out?
This post appeared first on AR In… AR Insider & Mike Boland

Rather than getting carried away with selling virtual goods, the metaverse should simply be considered an additive marketing channel for brand engagement. We examine Wendy’s metaverse marketing play as a model.
This post appeared first on AR Insider.
AR Insider & Mike Boland

After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Google’s annual Search On event featured several moves that advance the search giant’s ambitions to build an Internet of places. Also what we call the metavearth, this is all about adding digital depth and dimension to the physical world.
This post app… AR Insider & Mike Boland

By launching Lightship for Web, has Niantic merged two of AR’s most powerful modalities: geo-location and web? We unpack the drivers and strategic implications for this peanut butter & chocolate moment.
This post appeared first on AR Insider.
AR Insider & Mike Boland

The past half-decade in the tech world has been defined by privacy reform. Can XR avoid that fate by getting it right from the beginning? XRSI’s Kavya Pearlman thinks so, proposing common-sense standards. We interviewed her to find out how.
This post a… AR Insider & Mike Boland

After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Tried and true ad metrics like clicks and impressions don’t capture AR’s depth of engagement. Yet brand marketers are hooked on these established metrics, and need to benchmark against known quantities. What’s an AR marketing campaign to do?
This post … AR Insider & Mike Boland