AR’s use in shopping is usually framed in the context of virtual try-ons. But what about physical retail… particularly as the world returns to IRL shopping? Lowes is one company looking to answer this question.
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AR Insider & Mike Boland
Can AR Breathe New Life Into Retail?
How Will AR Transform Interior Design?
As we wrote recently, Apple’s Room Plan may be a key enabler for AR killer apps. And one of the first companies to make waves with the API is Shopify. What does this mean for AR’s role in interior design and home decor?
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Does AR Need More PR?
During AR’s early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Consumers practically need a translator to decipher the alphabet soup of the XR world. We examine the evidence.
This post… AR Insider & Mike Boland
Follow the Money: Meta Doesn’t Want to Own the Metaverse
There’s a common misperception that Meta wants to operate an insular metaverse that it wholly owns. We break down the business case for its more strategic play to reside on, and feed off, a much larger open metaverse. It’s all about network effect.
Thi… AR Insider & Mike Boland
Is Camera Kit Snap’s Next AR Growth Engine?
As AR platforms mature and growth naturally slows, where can they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit. We examine the drivers & dynamics.
This post appeared fi… AR Insider & Mike Boland
What’s Behind Amazon’s AR Play?
Amazon’s relative silence in AR shopping took a different direction with its recent „Virtual Try-on For Shoes.“ What does this signal about the eCommerce giant’s master plan, and the AR market in general?
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AR Insider & Mike Boland
Qualcomm Cuts the Cord
Qualcomm has unveiled a new reference design for smartphone-tethered AR glasses… without the tether. Running its flagship Snapdragon XR2 processor, they provide a North Star for OEMs‘ next AR evolution.
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AR Insider & Mike Boland
Are ‘Captions for the Physical World’ AR’s Killer App?
The term killer app is thrown around a lot. But real killer apps have a few common qualities, including utilities that have inherently-frequent usage, and major addressable markets. We examine in light of AR.
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AR Insider & Mike Boland