After examining Snap’s latest moves in AR shopping last week, we switch gears in Part II of the series to Pinterest. What’s the original visual shopping play doing in AR?
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AR Insider & Mike Boland
AR and Shopping Collide, Part II: Pinterest
AR and Shopping Collide, Part I: Snap
Snap’s latest move is Catalog-Powered Lenses. These build on its signature AR lens format with a purpose-built format for shopping. What does this mean for the evolution of camera commerce? We examine.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
AR Insider’s Top 21 of 2021
What were the biggest spatial computing trends and events in 2021? A cross-section of the year’s activity can also be seen in the most popular AR Insider posts. We break down the top 21 articles of 2021.
The post AR Insider’s Top 21 of 2021 appeared first on AR Insider.
How Will Geo-local AR Be Monetized?
Niantic’s Sponsorship Platform lets brands like McDonald’s and 7-Eleven drive foot traffic. But the latest development is a new campaign for convenience chain Circle-K, which brings redeemable rewards into the mix. We unpack strategic implications.
Th… AR Insider & Mike Boland
3 Predictions for AR in 2022
Tis the season for predictions. So to add to the chorus of next-year narratives, we’ve extracted a few takeaways from ARtillery Intelligence’s (our research arm) latest report on 2021 lessons, and 2022 predictions.
The post 3 Predictions for AR in 20… AR Insider & Mike Boland
Can AR Transform Indoor Navigation
One of AR’s anticipated use cases is indoor wayfinding. Google has begun to innovate in this area as has ARway (acquired by NexTech*) and Dent Reality (raised $3.4 million last week) We examine the drivers and dynamics.
The post Can AR Transform Indoor… AR Insider & Mike Boland
Snap Advances the Metavearth
Given that the Greek root ‚meta‘ means beyond, can digital content extend meaning beyond the physical representations of places and things? This is the ‚metavearth‘ and Snap is making moves to advance it.
The post Snap Advances the Metavearth appeared… AR Insider & Mike Boland
Qualcomm Moves Up the Stack with Snapdragon Spaces
Qualcomm has announced Snapdragon Spaces, a developer kit to enable the creation of consumer and enterprise AR experiences. We examine the platform’s offerings and how this extends Qualcomm’s position further up the AR stack.
The post Qualcomm Moves U… AR Insider & Mike Boland