Just one week after launching App Lab, Snap completes the one-two punch with a full-fledged AR creative studio. Known as Arcadia, it will work directly with brands and ad agencies on AR campaigns. We examine drivers and dynamics.
The post Can Snap’s Arcadia Accelerate AR Marketing? appeared first on AR Insider.
To expand the addressable market of AR advertisers, Snap recently launched the AR Lab with ad agency giant WPP. The program will set advertisers on the right foot with onboarding tools, educational materials and development resources. We examine.
The p… AR Insider & Mike Boland
The metaverse is still early and undefined. But what will be its physical-world equivalent? Building on the principles of the AR cloud, we take a look at the Metavearth, and how it could be constructed.
The post Who Will Build the Metavearth? appeared … AR Insider & Mike Boland
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
On the verge of Facebook’s rumored unveiling for its Ray-Ban-like AR glasses, questions loom over their design and approach. Signs point to a form of „lite AR“ that prioritizes sleekness and wearability. We examine the drivers & dynamics.
The post Who Will Rule ‘Lite AR?’ appeared first on AR Insider.
Snap Scan positions the camera as a search input – applying machine learning and computer vision magic – to identify items you point your phone at. Its latest updates offer new product categories and shopping use cases that we break down.
The post Can Snap Scan Make the World More Shoppable? appeared first on AR Insider.
Snapchat continues to signal interest in being a socially-fueled local discovery engine. This goes back to its early work in Geofilters, Snap Map and, more recently, Local Lenses. We examine the latest moves and triangulate where Snap could go next.
The post Snapchat Advances Its Geo-Local AR Play appeared first on AR Insider.
Snap continues to solidify its leading position in consumer AR. The most recent evidence comes from its Q2 earnings last week. We extract and analyze all of the AR-related data points and earnings call quotes for this week’s Trendline article.
The post Snap Q2 Earnings: The AR Angle appeared first on AR Insider.
The latest move in AR’s Space Race came with Brookfield Properties‘ new in-mall activation. It will open up 150 million square feet of interior „airspace“ for virtual ad placement. We unpack the details and dynamics
The post AR: Coming to a Shopping Mall Near You appeared first on AR Insider.