One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
The post Can Advertising Scale in VR? (Yes and No) appeared first on AR Insider.
One of the marks of platforms is cultivating developer communities. 8th Wall crossed this milestone with its Partner Program and developer profiles. What does it mean for 8th Wall’s evolutionary arc and strategic takeaways?
The post 8th Wall Takes the Next Evolutionary Step appeared first on AR Insider.
Brickit isn’t marketed as AR but it elegantly brings digital augmentation to physical objects. It applies computer vision to and ML to tell you what you can build with a given assortment of lego blocks. Could this portend AR’s next era?
The post Redefining AR: Brickit Thinks Outside the Blocks appeared first on AR Insider.
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
The post Can Advertising Scale in VR? appeared first on AR Insider.
Shopify’s latest move in camera commerce is the acquisition of AR startup Primer. This helps it go deeper in AR product visualization and wider into the home decor vertical. We examine strategic drivers and dynamics.
The post Shopify Dives Deeper Into Camera Commerce appeared first on AR Insider.
What’s the timeline for ubiquity in AR’s fully-actualized form? By that, we mean all-day AR glasses with stylistic viability and wearability. We’ve assembled quotes from tech leaders that signal the 2030’s as AR’s decade.
The post Is Ubiquitous AR a Decade Away? appeared first on AR Insider.
Snap today unveiled developer-facing AR glasses. As the next generation of its Spectacle camera glasses, the hardware features optical and display systems for the first time. That’s right, Spectacles are now true AR glasses.
The post Snap Unveils AR Glasses appeared first on AR Insider.
Niantic’s Lightship is part rebrand of the Real World Platform and part functional transition to an SDK (or ARDK). As such, it will be made available to developers on a broader scale. Moreover, it seals Niantic’s longstanding fate as an AR platform.
The post Niantic’s Seals Its Fate as an AR Platform appeared first on AR Insider.