One thing clear from Meta’s quarterly earnings throughout 2025 is that AR is outpacing VR in consumer markets. But the resulting hot take in the tech press is that VR is dead… which is misguided. We examine the evidence.
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XR Lessons: VR < AR… But It Isn’t Dead
XR Lessons: Communications is the Killer App
Communications, like messaging, is sticky, high-frequency, and multi-user, which accelerates adoption via network effect. But most of all, it’s established, understood, and it exists today. It’s the anti-metaverse.
This post appeared first on AR Inside… AR Insider & Mike Boland
AR Highlights from Snap’s Q4 Earnings Call
Snap announced Q4 earnings late yesterday, including 10 percent year-over-year revenue growth to $1.7 billion. Net income was $45 million, and adjusted EBITDA was $358…
Continue reading → AR Highlights from Snap’s Q4 Earnings Call
Th… AR Insider & Mike Boland
XR Lessons: AR’s Future is Intelligent & Utilitarian
As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for…
Continue reading → XR Lessons: AR’s Future is Intelligent & Utilitarian
This post appe… AR Insider & Mike Boland
XR Lessons: AR’s Future is Intelligent & Utilitarian
As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for…
Continue reading → XR Lessons: AR’s Future is Intelligent & Utilitarian
This post appe… AR Insider & Mike Boland
Snap Launches Specs Inc. as an AR-Focused Subsidiary
Snap today announced the formation of a new company, Specs Inc. Resting under the ownership of Snap Inc, the subsidiary will focus on the creation, evolution, and advancement of headworn AR products, starting with this year’s highly anticipated consume… AR Insider & Mike Boland
Video: Can Mawari Unlock XR’s ‘Frameless Future?’
The current streaming infrastructure is built for 2D content like Netflix. So it won’t work for XR, given bit rates and graphical processing needs. This is the issue that Mawari is tackling. And it’s attacking from several angles.
This post appeared fi… AR Insider & AR Insider
XR’s Hard-Fought Lessons: Practice the Art of the Possible
Rather than overly-ambitious attempts at futuristic XR, today’s top devices are honest with themselves about what the underlying technology can and can’t do. This is ‚the art of the possible‘ and is broken down in the latest in our series on XR lessons… AR Insider & Mike Boland
XR’s Hard-Fought Lessons: Practice the Art of the Possible
Rather than overly-ambitious attempts at futuristic XR, today’s top devices are honest with themselves about what the underlying technology can and can’t do. This is ‚the art of the possible‘ and is broken down in the latest in our series on XR lessons… AR Insider & Mike Boland
2025 Lessons: XR Devices Diverge & Diversify
As seen when tech sectors evolve, XR devices are diverging and diversifying. This is a positive step for the spatial spectrum, leading towards devices that are tuned to deliberate use cases and personas. We examine in our latest 2025 lessons series.
Th… AR Insider & Mike Boland