Ever since Android XR was announced, it’s been the subject of speculation and excitement in the spatial computing world. Could it do for XR what Android did for smartphones in introducing optionality, scale, and standardization?
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Android XR and the Spatial Face Race
Looking Back on 2025 Predictions: How’d We Do?
As we prep for our annual exercise of synthesizing lessons from the past year and predicting outcomes for the next, we look back at our 2025 predictions to see how they panned out. What were hits, misses and what are lessons from both?
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AR Insider’s Top 25 of 2025
What were the biggest XR trends and events in 2025? Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the year’s activity can also be seen in the most popular AR Insider posts. We name names.
This po… AR Insider & Mike Boland
Did Google and Meta Reveal the New Face of AR Navigation?
Google and Meta both revealed a new mapping UX in their recent AR glasses unveilings. Carrying a simple elegance, could they outperform and outmarket more sophisticated and dimensional attempts at AR navigation that preceded them?
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2026 Predictions: Video Display Glasses Pull Ahead
Video display glasses from the likes of VITURE and Xreal have proven to appeal to mainstream audiences with a simple and compelling value proposition for immersive ways to watch 2D content. Where will they land in 2026?
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2026 Predictions: Android XR Unlocks Spatial Scale
Picking up where our previous 2026 prediction left off, Android XR will unlock scale throughout the spatial computing sector. In that sense, it could do for XR what Android did for smartphones over the past 20 years. We dive into the how and why.
This … AR Insider & Mike Boland
2026 Predictions: Android XR Unlocks Spatial Scale
Picking up where our previous 2026 prediction left off, Android XR will unlock scale throughout the spatial computing sector. In that sense, it could do for XR what Android did for smartphones over the past 20 years. We dive into the how and why.
This … AR Insider & Mike Boland
2026 Predictions: Next Year Sets the Table for AR’s 2027 Inflection
2026 will see several AR device launches… but they’ll mostly come later in the year, thus setting the table for an AR market inflection in the full sales runway of 2027. We examine the evidence in our 2026 predictions.
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Where Do XR and Retail Media Intersect?
As XR continues to make its way through adolescence, it’s finding new areas of applicability. One that’s starting to become evident is retail media networks. Where do these two technologies intersect and what are potential outcomes?
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2026 Predictions: Your Face is AI’s Next Battleground
Most of AI’s advancement has been confined to digital domains. But does greater value reside in the physical world? And if so, is your face the ultimate vantage point to augment human intelligence? Our 2026 predictions pull on that string.
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