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Reach is Not Participation: Ask a Brand with 875 Million Followers

Most immersive marketing, such as AR lenses and other playable brand experiences, achieves the wrong goal. For brands that already have reach that we can't bring them, it's all about a deeper engagement they can't get on their own.

This post appeared first on AR Insider.

Filed under: Contributors,Featured - @ 5. Oktober 2026 14:00

 
 
 
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