Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular J… Next Reality & Tommy Palladino
Market Reality: Epic Games $1 Billion Raise, Apple AR Surprise, Deutsche Telekom Smartglasses, & HoloLens Helps Intel
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
Likewise, sm… Next Reality & Tommy Palladino
Google Signals Smartglasses Ramp Up via Job Postings for Waveguides & Other AR Disciplines
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
Now, with Apple, Facebook, Snap, and even Pokémon GO maker Niant… Next Reality & Tommy Palladino
BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
To solve this dilemma for its dealers in the UK, BMW has lau… Next Reality & Tommy Palladino
Investors Bet $1 Billion on Epic Games to Build the Metaverse
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
But, with its latest massive funding rou… Next Reality & Tommy Palladino
Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Meanwhile, other brands, includ… Next Reality & Tommy Palladino
Hulu, Coinbase, Ray-Ban, and Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Some of the more impressive examples of AR ads to emerge recently come from Hulu, … Next Reality & Tommy Palladino
Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Some of the more impressive examples of AR ads to emerge recently come from Hulu, … Next Reality & Tommy Palladino
AR Snapshots: Snapchat Gets Loud with Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Sn… Next Reality & Tommy Palladino
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Sn… Next Reality & Tommy Palladino