Market Reality: Apple’s AR Spaces, Facebook’s AR Future, Snap’s 3D Acquisition, & Campfire AR Headset Launch

There’s already some fierce competition between Snap and Facebook in the AR space, but it’s about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.

Meanwhile, Facebook is investi… Next Reality & Tommy Palladino

Snap’s Acquisition of 3D Mapping Startup Signals Move to Build AR Cloud

The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who… Next Reality & Tommy Palladino

Netflix Fantasy Franchise ‚The Witcher‘ Opens Early Access to AR Game Called Monster Slayer

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

Developer Spokko, a subsidiary of CD Projekt Red (th… Next Reality & Tommy Palladino

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Netflix Fantasy Franchise ‚The Witcher‘ Opens Early Access to AR Game Called Monster Slayer

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based au… Next Reality & Tommy Palladino

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Market Reality: Facebook Execs on AR Future, Amazon AR Beauty Salons, Samsung AR Launch & the Best Snapchat AR Lenses

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardwa… Next Reality & Tommy Palladino

Marvel Studios Tosses ‚Falcon & the Winter Soldier‘ AR Game to Fans in Time for Finale

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

However, the two titles do have another thing in… Next Reality & Tommy Palladino

Samsung’s New App for Galaxy Smartphones Turns the World into Your AR Canvas

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

The company recently released a beta version of AR Canvas, an experimental app for its Galaxy smartphone… Next Reality & Tommy Palladino

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Snapchat, Google & Verizon Highlight Humanity’s Impact on the Environment with AR for Earth Day

It’s Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors… Next Reality & Tommy Palladino

Google Gains Ground in Remote Video Race with Virtual Video Backgrounds in Google Meet

As the COVID-19 pandemic persists, so, too, does the demand for video conferencing platforms like Zoom, Microsoft Teams, and Google Meet.

For its part, Google is banking on some augmented reality tricks to give Google Meet some added value for users…. Next Reality & Tommy Palladino

AR Snapshots: Live Out Your Sci-Fi Dreams with Iron Man Suits & Lightsabers in Snapchat

Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company’s tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation… Next Reality & Tommy Palladino