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Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming. After adapting its slings… Next Reality & Tommy Palladino

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Apple $45 Million Corning Investment Shores Up iPhone Display Supply, Opens Up Investment AR Innovation

After awarding $410 million to the company that supplies it with VCSELs and LiDAR sensors, Apple has made another strategic investment into a company that may contribute… Next Reality & Tommy Palladino

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Market Reality: Apple Funds AR, Campfire Headset Plans Revealed, Marvel Adds AR to NBA, & Star Wars Day Snapchat Lenses

Apple has a sterling reputation when it comes to managing its supply chain; it’s where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a … Next Reality & Tommy Palladino

Transform Your Friend into an AR Musical Synthesizer via This HoloLens 2 NFT App

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic „Good Vibrations“ by the Beach Boys.

Now, indie developer Lucas Rizzotto has taken the concept of … Next Reality & Tommy Palladino

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Apple Secures Supply Chain for AR Hardware with $410 Million Investment into Optical Manufacturer II-VI

As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.

On Wednesday, Apple an… Next Reality & Tommy Palladino

Marvel Heroes Invade ESPN’s NBA Broadcast of Warriors vs. Pelicans Game via AR

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night’s matchup of the Golden State Warriors and New Orleans Pelicans.

While ESPN carried the traditional broadcast of the g… Next Reality & Tommy Palladino

AR Snapshots: Celebrate May the Fourth Be with You Day with These Star Wars Snapchat AR Lenses

Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.

While Disney has used AR via Snapchat, Facebook, and Google, among other outl… Next Reality & Tommy Palladino

AR Snapshots: May the Fourth Be with You & These Star Wars Snapchat AR Goodies

Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.

While Disney has used AR via Snapchat, Facebook, and Google, among other outl… Next Reality & Tommy Palladino

AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an… Next Reality & Tommy Palladino

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AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has d… Next Reality & Tommy Palladino