Snap Releases Lens Studio 4.0 with 3D Body Mesh & More, Upgrades Scan as Fashion Assistant

Throughout Thursday’s virtual Snap Partner Summit, Snapchat’s parent company made a profound statement: If you use Snapchat, you’re a creator.

Of Snapchat’s more than 500 million creators (aka daily active users), about 40% interact with AR daily to … Next Reality & Tommy Palladino

Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

After introducin… Next Reality & Tommy Palladino

AR Snapshots: These Snapchat AR Lenses Let You Use Your Entire Body to Create Visual Masterpieces

Snapchat’s first foray into augmented reality started with the selfie camera and face-tracking technology, with the app’s AR capabilities expanding from there.

More recently, Snapchat creators have gained full-body tracking via Lens Studio, which beg… Next Reality & Tommy Palladino

Google Adds Sports Athletes to AR Search, Includes Virtual Street Signs in Live View AR in Google Maps

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.

On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile… Next Reality & Tommy Palladino

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DigiLens Forges Reference Design for Smartglasses with 50 Degree Field of View

In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.

On Tuesday,… Next Reality & Tommy Palladino

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Google Offers Virtual Photo Booth Web App Ahead of Socially Distanced I/O Conference

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday… Next Reality & Tommy Palladino

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Google Offers Virtual Photo Booth Web App Ahead of Socially Distanced I/O Conference

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with key… Next Reality & Tommy Palladino

Market Reality: Microsoft’s Consumer Smartglasses, Apple Invests in Corning & Niantic Launches Lightship Beta

Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple … Next Reality & Tommy Palladino

Microsoft Brings Chromium-Based Edge Browser, Swipe to Type & More to HoloLens via Windows Holographic Update

Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.

So, at first blush, new features arriving for the device via an update to the Windows Holographic operating system… Next Reality & Tommy Palladino

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Niantic Opens Private Beta for AR Cloud Platform Now Called Lightship

Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio. Now, the company is expanding access to the sys… Next Reality & Tommy Palladino