It’s (virtual) developer conference season, and this week was Facebook’s turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
And while Google and Snap made big AR hardware reveals, Facebook did not. However,… Next Reality & Tommy Palladino
After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference.
On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which… Next Reality & Tommy Palladino
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
On Wednesday, Magic Leap disclosed a partnership with chipmaker AMD to produce a „semi-custom“ system on a chip (SOC) tha… Next Reality & Tommy Palladino
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor … Next Reality & Tommy Palladino
June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969.
With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of … Next Reality & Tommy Palladino
While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manu… Next Reality & Tommy Palladino
We’re still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectac… Next Reality & Tommy Palladino
Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality.
With regard to augmented reality, Snap is iterating at a fairly rapid pace. A… Next Reality & Tommy Palladino
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thu… Next Reality & Tommy Palladino
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat’s parent company, Snap. In an App… Next Reality & Tommy Palladino