Market Reality: Apple’s New AR Tools, Snap Spectacles Apps, Magic Leap Exec Shake-Up, & Microsoft’s Military HoloLens

Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple’s turn, with new AR features for iOS 15 along with new capabilities for developers.

Meanwhile… Next Reality & Tommy Palladino

Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

This week, Apple unveiled its own version of Google Lens in the form of Live Text.

In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return informatio… Next Reality & Tommy Palladino

Facebook’s Smartwatch Will Eventually Include CTRL-Labs Tech for Smartglasses Control, Report Says

If you were to summarize the path Snap has taken towards augmented reality smartglasses with a meme template, how it started would be the first-generation Spectacles camera glasses and how it’s going would be the next-generation Spectacles with AR cap… Next Reality & Tommy Palladino

Join Loki on His Time-Traveling Adventures with This Snapchat Lens

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel’s latest series for Disney Plus, Loki, has its own augmented reality experience.

However, while the former titles did not debut their AR content until just ahead of their res… Next Reality & Tommy Palladino

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Apple Pushes ARKit Closer to the AR Cloud with Location Anchors, Expands Face Tracking Support

While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the offic… Next Reality & Tommy Palladino

Apple’s Object Capture Puts 3D Scanning Market on Notice, but Unity Benefits via Project MARS Integration

One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.

That cry you just heard in the distance came from the chorus… Next Reality & Tommy Palladino

Apple’s Object Capture Puts 3D Scanning Market on Notice, but Unity MARS Benefits via New Integration

One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.

That cry you just heard in the distance came from the chorus… Next Reality & Tommy Palladino

Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2

When we got our first look at US Army soldiers testing Microsoft’s modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.

Today, the prototype Integrated Visual Augmentation System… Next Reality & Tommy Palladino

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Apple Brings 3D Scanning to macOS Monterey with Object Capture

As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.And Apple may have just leveled the playi… Next Reality & Tommy Palladino

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Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google’s playbook and bringing AR directly to iOS 15.Dur… Next Reality & Tommy Palladino