Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it’s putting its AR Lenses in other messaging apps.
On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat’s popular AR Lenses to many user… Next Reality & Tommy Palladino
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
On Monday, the company revealed that it has bee… Next Reality & Tommy Palladino
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
That’s not all that’s new with Snap. the company has also brokered a majo… Next Reality & Tommy Palladino
While Apple was one of the first to integrate LiDAR into mobile devices for depth sensing, headset maker Varjo has developed a truly remarkable feat with its implementation of the sensor.
On Thursday, Varjo introduced Varjo Reality Cloud, a system th… Next Reality & Tommy Palladino
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
Samsung Electronics UK partnered with Snapchat to run a… Next Reality & Tommy Palladino
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented re… Next Reality & Tommy Palladino
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused… Next Reality & Tommy Palladino
For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text.
Hold our beers, say AI researchers at Facebook, who hav… Next Reality & Tommy Palladino
For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favo… Next Reality & Tommy Palladino
With the tagline „More Than Meets the Eye,“ the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic … Next Reality & Tommy Palladino